ROLE OVERVIEW
PURPOSE OF JOB
The ideal candidate will be responsible for the creation of engaging digital content, assisting in managing social media channels, and supporting the management or development of website content. Alongside this, the role holder will work across ad-hoc on digital projects for internal/external stakeholders to help continually improve our digital presence and engagement. This role offers an excellent opportunity to develop digital skills in a collaborative and fast-paced environment.
MAIN RESPONSIBILITIES AND DUTIES
- Collaborate with divisional business development and marketing teams to define our social media strategy, target audiences, related policies, and performance KPIs.
- Collaborate with divisional teams to produce high quality, engaging content for a range of platforms - social media, websites (including intranet), and any additional digital media outlets. This includes static images, text, videos and other multimedia.
- Assist in managing and updating the content on our suite of company websites to ensure that all information is current and relevant.
- Ensure all digital content adheres to brand guidelines, industry regulations, data & privacy policy. Educate divisional teams about best practices and policies.
- Plan and execute paid advertising campaigns for divisional teams.
- Stay up to date with digital content trends, emerging platforms, and changes in algorithms to adapt strategies.
- Collaborate with the digital team to provide regular reporting of performance, share insights and recommend improvements, share market trends, encourage experimentation with new content formats and engagement strategies to stay ahead of competition and adapt to changing online behaviours.
- Perform troubleshooting and liaise with developers/suppliers for more complex issues (websites, and other digital platforms).
- Document processes and procedures, and perform related administrative tasks in an accurate and timely manner.
- Adhere to CPD requirements in accordance with qualification level and JTC’s policy and procedure.
- Adhere to JTC core values and expected behaviours.
- Any other duties as deemed necessary by senior management.
ESSENTIAL REQUIREMENTS
- Degree in Marketing, Communications, Media or relevant field and/or Proven work experience in a Social Media, Digital Content, or similar role.
- Experience in creating impactful stories through a combination of photos, videos, and text for various platforms.
- Proficiency in video editing software such as Premiere Pro, Final Cut Pro, After Effects, or other similar software.
- Experience with website content using content management systems (CMS) such as WordPress.
- Experience in measuring performance of content and/or websites with analytics.
- Strong communication skills, both written and verbal.
- Detail-oriented with strong organisational and problem-solving skills.
- Creativity and the ability to multitask and adjust to changing priorities.
- Ability to work under pressure in order to meet deadlines.
- SEO experience is desirable but not essential.